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About 5.5 billion .. record views of “BN Sports” channels during the Qatar World Cup 2022 | World Cup News

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The (beIN) Media Group revealed that it achieved record viewership rates during the FIFA World Cup Qatar 2022.

BN Sports recorded more than 5.4 billion views in the Middle East and North Africa region over the course of the month-long tournament, in addition to 1.1 billion views through its official channels on social networking sites.

The final match on the open (beIN Sports) channel recorded 242.8 million views, as the Argentine national team was crowned the championship title after defeating its French counterpart, on penalties, 4-2. This figure is equivalent to 68% of the adult population in the Middle East and North Africa region.

An analysis of the number of viewership in each country showed that the viewership rate was particularly high in the State of Qatar, where 93% of the country’s adult population watched the match.

The match was watched by 91% of the total adult population in Morocco, followed by Lebanon with 89%, Algeria with 79%, and Egypt with 72%.

The match, on the official (BN Sports) channel on YouTube, witnessed a cumulative number of 25 million viewers, and the peak of viewership reached 4.44 million during the penalty shootout.

The total viewership of all matches in the region covered by the (beIN) group, which includes 24 countries in the Middle East and North Africa region, reflects an increase of 135% compared to the version of the tournament that was held in Russia in 2018, which was broadcast by the network.

The final match of this year’s tournament attracted 88 million more viewers on BN Sports channels compared to the previous edition.

The average number of viewers per match throughout the World Cup witnessed a significant increase in 2022, reaching 80.6 million, compared to 36.2 million during the coverage of the 2018 edition.

The FIFA World Cup Qatar 2022, which is being held for the first time in the Middle East, witnessed the participation of 4 Arab teams representing Qatar, the host country, and the Kingdom of Saudi Arabia, in addition to Tunisia and Morocco from North Africa.

The Atlas Lions team scored distinguished and historic victories over Spain and Portugal in the knockout stages, making Morocco the first Arab and African country to reach the semi-finals of the tournament.

Zaatari Camp World Cup
Refugees in the Zaatari camp watching the World Cup matches (Reuters)

More than a billion views on communication platforms

The statistics of the (beIN) Media Group, the exclusive broadcaster of the FIFA World Cup Qatar 2022, revealed that a record number of viewership was recorded for the semi-final match, in which Morocco lost the pass to the final against France, with 186.1 million views on (beIN Sports) channels. ).

This figure is equivalent to 52% of the adult population in the Middle East, North Africa and Iran.

These figures indicate that 99% of the adult population in Morocco, 82% in Qatar, 78% in Algeria, 75% in Tunisia, 67% in Lebanon and 63% in Saudi Arabia watched the historic match of the Moroccan national team directly on beIN Sports channels.

The second semi-final match between Argentina and Croatia had 166.3 million viewers in the region.

The number of viewership for the two semi-final matches exceeded the total number of viewers for the quarter-finals, which witnessed 151.8 million viewers watching the Moroccan national team in its victory with Youssef Al-Nusairi’s header over the Portugal national team, which includes a group of the most prominent international stars, such as Cristiano Ronaldo, Bruno Fernandez and Robin Diaz.

The (BN Sports) pages on social media also set records, as online tournament video views reached 1.1 billion, compared to 121 million views in 2018.

The rate of viewing posts reached 5.5 billion, and interactions reached 400 million (not including Snapchat), compared to 235 million views and 40 million interactions in 2018.

BN Sports provided the opportunity to watch the original broadcast of the matches with a group of commentators and to see the opinions of the best international analysts through its seven channels dedicated to the tournament in four languages.

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