Business Wire India
Vishwajit Singh Rana (Former Country Head of TBWA Media Arts Lab and former Senior Vice President of Ogilvy) has launched a special designer menswear fashion label Son + father.
Those targeted are those who take pride in seeing good over quantity and price quality, Son + Dad offers classic menswear.
Sons + Fathers is established with a primary focus on providing elegant, carefully crafted, ethically constructed, handmade clothes for men.
Says Vishwajit, “Our philosophy is, fashion comes and goes, but style is eternal so we believe in timeless appeal and make clothes made of the finest quality fabrics that will last you a lifetime when you take care of them . And we partner with small but best, ethical partners. “
He adds, ‘Each dress is chosen individually and we definitely are In college For men who take pride in looking good. It is not for everyone’.
Vishwajit Singh Rana, an alumnus of Central St. Martins, London, not only designed the clothes, but also directed the film and shot the campaign. So apart from being an advertising man, he is a fashion designer, photographer (whose work has been featured in 4 countries). A creative boy who loves to wear suits.
This is a capsule collection, not mass-produced, meaning that most pieces are individual pieces – so what you buy – only you will have.
Men in India had limited options until a while ago, but have begun to take pride in their appearance.
Vishwajit further adds, “When I came back to India in 2006 – I use to struggle to find good clothes for men and look forward to my trips abroad, so I go shopping and stock up I can. A lot of it has changed now… which is great. We will keep infecting new stuff, but we are not intended to be a mass production label. We will always be only for men with taste. “
Sons + father is available online only https://www.sonsplusfathers.com
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