Business Wire India
Bollywood’s latest raga and the nation’s current heartbeat, Fashionista Ananya Pandey has been signed up by Vega, India’s premier beauty accessory and personal care equipment brand, to support its exquisite range of products. VEGA has the largest range of ‘head to toe’ beauty accessories and a differentiated portfolio of do-it-yourself (DIY) hairstyling and grooming equipment.
On this occasion, Vega Industries Pvt. Director of Shri Sandeep Jain. Ltd. said, “Vega’s mission is to make our consumers ir atmanbeer with our DIY range of innovative products.” We have always innovated, combining fashion and style with value for pricing. We have introduced various products such as 3 in 1 hair styler, hair dryer, straightening brush and chopstick curler with an effort to always be focused to bring out the best for your consumer. The name VEGA represents one of the brightest stars in the universe and for us all our VEGA fans are bright stars who dazzle the world with their charm and pizza. This is the quality that resonates in our brand star, Ananya Pandey, who has made an impression for herself at such a young age and cherishes her legacy of fans with her charm, skill and calm quotient. She is already known for her distinct style statement and proclamation with which she presents herself to the world. His appeal among the youth and youth of India is second to none, a fact that is evident from his vastness after all forms of media. The Ananya brand is perfect for VEGA who aspires to meet the diverse beauty and style needs of today’s young free-spirited gee. “
Speaking about her association with the brand, Ananya said, “I like to experiment with my hair because it symbolizes my passion for fashion and temperament. Vega has long been an integral part of my hairstyle routine and I think she is a part of the brand that is a leader in providing grooming solutions and is loved in all parts of our country. For me, Vega hair straighteners, drawers, stylers and hair brushes are a ‘must have’. They help you see that salon in full within the comfort of your home. I am really excited and looking forward to the style and glamor-filled journey with Vega. “
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