Some shows of Tamil actor Vijay’s Master have been canceled due to poor response by protesters. Some theaters in the Telugu states have given up the master and have instead accommodated Ravi Teja and Shruti Haasan’s latest release Crack. The Sudarshan 35mm theater in Hyderabad which is in the main RTC X streets has canceled all the four shows of the master which were earlier scheduled. It checked the crack in the option.
The situation is more or less the same in other areas. Theaters currently screening the master may replace the master with other upcoming Sankranti releases such as Red, Alludu Adhors in the next few days. Sankranti is a big festival and cinemas are expected to be fully engaged during this time. And they cannot take a chance by keeping theaters empty or less full.
Since the government currently allows only 50 percent to live in theaters, theater owners are very particular about the hall being filled. Since there is a relatively high demand for crack, naturally, exhibitors have allowed for crack to have full occupancy for 50 million occupancy.
Vijay is a big star of Tamil Nadu. However, he has very few fans in Telugu states. His previous films also did not do well at ticket windows. Even his big hits were average at the Telugu box office. And the master who opened well in Tamil Nadu has received lukewarm response in the Nizam, Seded and Andhra regions.
Meanwhile, Master received poor reviews. The wafer-thin plot, lack of visuals of emotional depth make the master a bad hire. The film is of all genres, but lacks substance. Certainly, this is not what is expected of Lokesh Kanagraj.
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