Bollywood actor Sonu Sood as D2C brand AS-IT-IS Nutrition Ropes as brand ambassador – Tech

Business Wire IndiaIndia’s leading D2C (Direct to Consumer) supplement brand holds a prominent position in the AS-IT-IS Nutrition Health Supplement space. The brand offers fitness performance nutrition products, whey protein, vitamins, vegetarian supplements and organic super foods. The products are laboratory tested, preservative free and chemical free. The brand has reached millions with its clear value proposition and many of its products are listed as best sellers on Amazon and Flipkart.

Launched in 2018, the brand had the insight to revolutionize the field of fitness by offering clean, pure and authentic supplements that could reach all potential consumers.

Recently, Sonu Sood has signed on to represent AS-IT-IS Nutrition.

AS-IT-IS talks about nutrition endorsement and says that the actor’s traditional intelligence and commendable work in serving society during the epidemic has inspired him. Sonu’s clear ideas align with its brand value and seek to enhance the message of the authentic value of the support brand.

Regarding the association with the brand, Sonu Sood says, “As a fitness driven person, I found a common ground of clear vision with brand and synergy with my own social beliefs. Feeling excited to be associated with AS-IT-IS Nutrition! “

While there have been some acts of heroism over the decades, Sonu’s reaction in times of crisis felt like a Superman to save people. With the right to provide food to the underprivileged and to offer transport facilities to the stranded laborers to return to their hometown, Sonu has joined hands to help thousands of migrant and daily laborers during the Kovid-19 epidemic.

His action to recognize the desperate desperation and his quick and intelligent response have won millions of hearts. As he is entitled to the right to honor and medal for his humanitarian work, in September 2020, Sonu was awarded the prestigious ‘SDG Special Humanitarian Action’ by the United Nations Development Program. The famous actor has been crowned the number one South Asian celebrity by the Eastern UK UK newspaper for his inspiring philanthropic work of rescuing migrant workers deported during Kovid-19.

An Assocham report released in 2018 estimated that “the Indian nutraceuticals market will grow from $ 4 billion in 2017 to $ 18 billion in 2025.” Urbanized eating habits, less physical work, more desk TMT have made people more vulnerable to lifestyle diseases. It is providing large scale development opportunities for nutraceuticals in India.

Thus the changing consumer behavior in the country accelerated by Kovid-19 is also changing the nutraceutical space. It is likely to be a precursor to huge gains for the industry in domestic as well as global markets, as it is dietary supplements, functional foods and drinks or vitamins and minerals, the consumption of these products is set to multiply.

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