CIE-IIITH AI-powered content startup Instoried raises $ 1M funding – Tech

Hyderabad, India, 19 November 2020 / PRNewswire / – Center for Innovation and Entrepreneurship (CIE-IIITH) Innovation Accelerator Program Startup $ 1 million A round of investment from the pre-series, with Mumbai Angels ’round, and Venture Catalysts’ 9 Unicorns Fund following up on investments from London-based JPIN and others.

The AI-driven content startup has created a tool that helps strategize, execute, and deliver content using predictive analytics to increase customer engagement. B2A SaaS-based startups help brands boost engagement and increase content productivity in real-time.

Instoried’s AI tool helps large companies build personal relationships with their audiences using technology to measure the effectiveness of content and rewrite their communications. The company’s approach is long-lasting, data-driven, scalable and measurable with visible results.

Instoried was part of Avishkar’s 5th conference where it was instrumental in supporting CIE-IIITH, with a seed fund of INR 10 lakh, which mentions strategy and business. The invention is a six-month in-depth researcher and research-led program of CIE-IIIT Hyderabad, currently running its 11th corporation. Total of 10 rupees Lakhs are invested in each startup which are part of cohort. Through the program, Instoried gained access to IIITH’s research laboratories and various customer development and advice from CIE partners and ecosystem partners.

Commenting on the institute’s successful funding, CIE-IIITH professor Ramesh Loganathan said, “All our programs target early-stage deep-tech startups with potential research or need to work with our research. One such startup that leverages NLP for a very interesting experiment around stories. We’re still very excited to see another innovation from our Innovation Accelerator startup gaining momentum and momentum. ”

According to the founder of Instoried Sharmin ali, “Has grown by more than 3X in the last 10 months. We got a huge opportunity in this adversity and we have grown at a 60 percent MOM rate. Brands globally now understand and acknowledge the importance of having a strong online engagement as a full mandate with the new normal. This is the best time for marketing tech companies. With the pre-Series A raise, we want to employ a larger team and start marketing activities globally with a focus on global expansion and increasing our product offerings. “


The Center of Innovation and Entrepreneurship, also known as CIE-IIITH, is a DST approved incubator operational since 2008. CIE-IIITH has supported around 200+ startups so far and is funded by 30 startups. The CIE-IIITH is also important in the initiatives launched at the foundation of T-Hub. With the development of AVISHKAR, CIE-IIITH is also focusing on developing a new technology in terms of infrastructure facilities, programs and startup engagements. New working spaces have been launched, seed funding programs, structured workshops and mentoring opportunities and technology transfer facilities are also now being deployed. go to https://cie.iiit.ac.in for more information.

About IIIT-Hyderabad:

International Institute of Information Technology, Hyderabad (IIIT-H) is an autonomous research university established in 1998, which focuses on interdisciplinary research in core areas of information technology, such as computer science, electronics and communications, and their applications in other fields through a large social Effect. Some of its research domains include visual information technology, human language technology, data engineering, VLSI and embedded systems, computer architecture, wireless communications, algorithms and information security, robotics, building science, earthquake engineering, computational natural science and biology, education technology , Are included. Power Systems, IT and e-Governance in Agriculture.

Website: www.iiit.ac.in

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