In the hopes of encouraging greater women to come to be the subsequent generation of astronauts, engineers and space scientists, the European Space Agency has joined forces with Barbie.
The alternatively sudden collaboration will spotlight the achievements of Samantha Cristoforetti, who is the only lively woman astronaut in Europe.
Isabel Ferrer, European Director of Marketing for Barbie, stated: “We are proud to launch this collaboration with the ESA with a clean aim: to encourage ladies to come to be the next technology of astronauts, engineers and area scientists.
“Barbie has continually shown girls that they may be whatever, giving them the opportunity to interpret one of a kind roles thru play and embark on endless wide variety of careers encouraging imagination and self-expression.
“We recognize how critical it’s miles for women to have function fashions and this new ESA collaboration enables us to take this to an astronomical new stage.”
To kick off the collaboration, a series of motivational films may be released, in which Ms Cristoforetti will show ladies from the United Kingdom, Germany, France and Italy around the ESA European Astronaut centre in Cologne.
There may also be youngsters-targeted content on Barbie’s YouTube blogger channel, highlighting Ms Cristoforetti’s achievements.
Ersilia Vaudo-Scarpetta, Chief Diversity Officer for ESA, stated: “The European Space Agency is strongly engaged in promoting girls’ interest in STEM subjects and space careers particularly, as we want a range of abilties to imagine and permit the future in area.
“We are therefore proud to launch ESA’s collaboration with Barbie, highlighting inspiring position fashions as the astronauts and encouraging girls to trust in themselves, study the sky and dream excessive.”
To rejoice the collaboration, Ms Cristofortti has additionally been offered with a one-of-a-type Barbie doll, depicting her in her spacesuit.
While the doll sadly isn’t available to shop for, the collaboration has been described as ‘long-time period’, suggesting an ESA Barbie doll may be in the works in the close to destiny.