Can just one hit show change the fate of a streaming platform? Yes, if the current state of SonyLIV is to be believed after the success of its web show Scam 1992. For those living under a rock, Scam 1992 is currently the most buzzed show in the Indian content space. Everyone, from critics to audiences, industry insiders, business pundits to rivals – everyone has praised the show and its slow-burning gritty because of Big Ball Harshad Mehta and the 1992 stock market scandal happened.
Talking about the amazing popularity of trade pundits Scam 1992 And the stunning Domino effect on its host stage, SonyLIV. According to sources, Scam 1992 has increased interest in SonyLive as a streaming platform that delivers quality content. Viewers are seeing SonyLIV and its content in a new light. People in the industry are willing to collaborate with it on new content. And the best result of them all – the membership is reportedly, and still growing.
Even a cursory glance at social media will point you to the obvious. The scandal is a big hit for the 1992 SonyLIV and producer Applause Entertainment. It is the highest rated Indian show on IMDb, with a stunning 9.6 to 45000+ rating. The comments on SonyLIV’s social media and its post on the upcoming original film Welcome Home are highly appreciated and appreciated. “How are you doing it … one explosive show after another …”, says one social media user. Another gushes, “You guys are delivering awesome content”, and so on.
Re-launched SonyLIV in June 2020 with much fanfare, the Coronavirus explosion occurred in the middle of the bandh. Since launch, SonyLIV has streamed several well received SonyLIV original shows and movies – Undekhi, Your Honor, JL50, Bhonsle, Kadakh, and now Scam 1992. Another interesting original film, Welcome Home, will premiere on 6 November on SonyLIV. All SonyLIV releases so far have been widely appreciated in the original. In particular, Alakh was well received by critics and critics.
The most obvious indicator for a change in viewer sentiment is the fact that until some time ago, most digital viewers were of the opinion that subscription rates for SonyLIV are very high. After the scandal 1992, viewers come to buy an annual subscription to it, which can also be brightened by the comments section of the streamer’s social media handle. While SonyLIV has not released any numbers regarding the spike in membership on the platform, sources have confirmed that the scams have actually increased considerably since the 1992 success.
All said and done, and taking all the points into consideration, we can safely say that the scandal 1992 has definitely proved to be a gamechanger for SonyLIV, triggering a definitive change in its fate.
Scam In 1992, actor Prateik Gandhi acted as Harshad Mehta. It is directed by National Award winning director Hansal Mehta. The scandal was the rise and stunning decline of Harshad Mehta’s affair in 1992, and the result of his massive financial scandal on the Indian stock market.
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