ENTERTAINMENT

Idemitsu Lube India is a pioneer in the Indian lubricants market with its multiple portfolio of products to broaden its customer base – Tech

new Delhi, November 4, 2020 / PRNewswire / – Headquarters Japan, Idemitsu, is one of the leading manufacturers and supplier of high performance lubricants India Has recently launched Idemitsu 4T 20W-40 MA engine oil for 4-stroke two-wheelers, a premium semi-synthetic product. This new engine oil will provide improved protection of critical parts of the engine, higher oxidation stability, oil reduction and sludge formation resulting in improved reliability and engine hygiene. A pioneer of low viscosity engine oils, Idemitsu offers various grades of high-performance engine oils, including OEM recommended viscosity grades such as 10W-30, 10W-40 and more.

India Is the largest two-wheeler market in the world. The two-wheeler industry is expected to grow at a CAGR of 3.7 percent. Considering the increasing demand for more efficient two wheelers, which delivers higher fuel economy without affecting overall performance and protection. Over time with advances in technology, OEMs are gradually moving towards high performance low viscosity engine oils.

Speaking on Idmitsu’s India plans, Yoshitaka Shiraga, Deputy Managing Director, “Idemitsu is accelerating efforts to strengthen its business footprint India By providing more innovative, tailor-made solutions that add value to the country’s efficiency in more efficient vehicles. We continue to support the aspirations of the country, pushing the boundaries of our expertise and technological progress. To meet the current demands, Idemitsu’s state-of-the-art facility is a fully automated manufacturing and blending system for the manufacture of high quality performance lubricants that have been installed in Patalganga, Maharashtra. Going forward, we are confident enough to consolidate our position as a leading lubricant company by providing energy efficient and high performance lubricants with the demand of consumers. We will continue to work with safety, ethical behavior, compliance and social responsibilities that do business.

Speaking on the new product, Kapil Gandhi, Head – “In technical and marketing India, Stated, while our major focus will be on low viscosity products recommended and preferred by leading OEMs India, The Idemitsu 4T 20W-40MA is our additional offering in the high viscosity segment and has been launched keeping in mind its popularity and demand especially for older vehicles. It is available in 0.9L and 1L options and is available through Idemitsu Lube India’s Pan India distribution network. “

The Indian automobile industry is one of the biggest technological changes in recent years due to BS-VI implementation. The BS-VI emission norms have now come into force and to meet the new regulations, manufacturers have to go to great lengths to follow these criteria. Idemitsu already has the technology and know-how to support OEMs with the latest lubricant technology as Idemitsu has hands-on experience as a global lubricant developer and is already available at various OEMs. India Fill their factory and apply for service. Over the years, they have been a prominent place in technological upgrading with a focus on creating environmentally friendly and future products. With this foundation, it is easy to launch this new product with the intention of increasing market penetration and promoting the full 2W product range; With this, the brand’s presence is increasing in metros as well as Tier 1 and Tier 2 cities.

As part of oriented reforms towards providing cleaner auto fuel in the country, the government has foiled pilot projects, which will improve efficiency and significantly reduce emissions as the market moves towards cleaner fuels like CNG, biodiesel Is seeing a significant transition with the need for. , EV, etc. India There is already a large lubricant market and now, with higher performance and hybrid quality requirements, it has become a more interesting and competitive market. Manufacturers are seeking best-in-class technical expertise to reduce environmental impact, develop technologically advanced lubricants / future products, and work for the development of society.

About idemitsu

Idemitsu Lube India Pvt Ltd, Idemitsu Kosan Co. (Is a subsidiary of)Japan). Idemitsu Kosan is a leading Japanese energy and petroleum company manufacturing automobiles and industrial lubricants globally. Idemitsu aims to work progressively towards providing environmentally friendly, high quality and latest technology lubricants to our customers. Idemitsu’s, Indian operation was launched in 2006 as it entered as a lubricant sales and marketing company with the objective of offering best-in-class products and best services to leading OEMs in the country. In 2013, it started a state-of-the-art lubricant manufacturing plant located in Patalganga, Distt. Raigad, Maharashtra meets global quality standards for the manufacture of high quality lubricants. The company has a wide range and variety of automotive lubricants for motorcycles, scooters, cars and commercial vehicles; With industrial range of lubricants. Idemitsu Lube India Pvt Ltd is certified with various global standards for quality; HSE management systems, such as ISO 9001: 2015 ISO 14001: 2015.BS OHSAS 18001: 2007

media Contact :
M / s. Bornli Ghosh
[email protected]
+ 91-9899563504
Concept Public Relations India Ltd.


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