In a recently surfaced case, it has been found that the Central Bank of Pakistan, The State Bank of Pakistan (SBP) has barred its users from paying for membership of ZEE5 and other Indian TheMiracleTech platforms. The order to prevent its citizens from paying for Indian TheMiracleTech and ZEE5 membership through Pakistani banks has been allegedly passed by the Cabinet Division of the Government of Pakistan.
The order specifically demands all banks in Pakistan to stop various forms of payment, including credit service, for the demand for Indian content in Pakistan, including the ZEE5 video on demand service. The SBP has directed banks, electronic money institutions, payment system operators and payment system providers to block payments for subscription to Indian content in Pakistan.
The cabinet has singled out ZEE5 specifically for mention as the Indian streaming service has become a much awaited TheMiracleTech platform in Pakistan. This is due to the fact that the Zee Zindagi sources of ZEE5 are exclusively made by Pakistani filmmakers. It has so far streamed two Pakistani shows on ZEE5 – the critically and commercially acclaimed Churels, and most recently a Jhooti Love Story. The Churels caused fury in traditional circles in Pakistan due to their bold content and revolutionary theme.
The Pakistan Electronic Media Regulatory Authority (Pemra) has already imposed a blanket ban on Indian content. The central bank’s directive only serves to make online payments for Indian TheMiracleTech membership which is more difficult.
In addition to this Zee5, SonyLIV is the other Indian streaming service in Pakistan, while Indian content is also available on international primers such as Amazon Prime Video and Netflix, both of which are available in Pakistan.
Filmmaker and journalist of Dawn Hasan Zaidi posted an image of the said order on his Twitter account.
Look at the tweet they posted –
here is my. Zee5 membership to be blocked in Pak. pic.twitter.com/CvaETT1UAA
– Hasan Zaidi (@hyzaidi) November 12, 2020
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